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InstaMed Blog

By Chris Seib, Chief Technology Officer and Co-Founder at InstaMed

This February, more than 40,000 professionals will descend on Orlando, FL for one of the biggest events in the healthcare industry with the 2017 HIMSS Annual Conference & Exhibition. The website for HIMSS17 boasts over 300 education sessions, 1,200 exhibitors and 80 networking events – all crammed into five days at the Orange County Convention Center. To say that the yearly HIMSS conference is overwhelming is an understatement. They don’t call it #HIMSSanity for nothing!

I have been attending HIMSS for over a decade, and I am still just as excited to attend and learn as the first time I went. The key to getting the most out of a HIMSS conference is to plan out the sessions and events you want to attend before you ever step foot into the conference hall. To help you get started, here is a list of the events that I am excited about for HIMSS17.

  1. The Best Exotic Marigold Hospital: Hilton Digital Experience
    Dr. Nick Van Terheyden, Chief Medical Officer of NTT Data Services
    Nathalie Corredor, Senior Vice President, Corporate Strategy of HiltonWhy you should attend:
    Other industries, including the hospitality industry, heavily invest in the experience that consumers have with their products and brands. This mindset develops a very positive relationship with consumers, because it essentially says: “We value how you want to be treated and will meet those expectations.” However, this is not yet the norm for healthcare organizations. This session draws attention to the gaps in the healthcare industry for consumer experience and gives actionable tips on how you can change that paradigm.

    Why I’m excited:
    I can’t overstate how important the consumer experience is in healthcare as shifting payment responsibility has made consumers a key stakeholder in the industry. More organizations need to have the conversation about how to meet consumer expectations and drive change in the industry. A trip to the hospital for a broken bone is stressful enough – let’s make the experience painless where we can.

  2. How Boston Children’s Hospital Survived an Attack by AnonymousSpeaker:
    Daniel Nigrin, MD M, Senior Vice President of Endocrinology at Boston Children’s Hospital and Assistant Professor of Pediatrics, Harvard Medical School

    Why you should attend:
    Healthcare organizations are prime targets for hackers. The data is often easily accessed and highly valuable on the black market. Additionally, hackers are becoming smarter and more resilient to old-school defense tactics to protecting data. This session is a firsthand insight into how an enterprise organization survived an attack and should offer real-life strategies that you can apply to your organization.

    Why I’m excited:
    The question is no longer if you will get hacked, it’s when you will receive a threat of a hack. Cybersecurity must be a top priority to prevent hacks, keeping your organization safe from the damage a hack can cause. Just take a look at how Sony was affected in 2014 by their high-profile hack.

  3. The 7 Habits of a Data-Driven OrganizationSpeakers:
    Joe Warbington, Director of Healthcare Market Development at Qlik

    Why you should attend:
    I recently overheard a colleague say, “whoever holds the data, holds the future.” Data, when properly understood, is the key to understanding your organization and maximizing your potential going forward. This session will have a discussion-based format, so be sure to bring questions and ideas with you.

    Why I’m excited:
    My core mantra is to “fail fast.” If something is not working, change it. If something is working, maximize it. Insight into your data allows you to know what’s working and why it’s working, then adjust resources accordingly. It is important to note that it is necessary to leverage easily understandable reporting to get the most out of your data.

  4. How to Overcome Misconceptions About Digital Patient EngagementSpeaker:
    Adrienne Boissy, MD, MA of Cleveland Clinic

    Why you should attend:
    In 2015, 84 percent of American adults used the internet, and 64 percent of them had smartphones according to Pew Research Center Surveys. This hyper-connectedness has changed consumer behavior and expectations. A digital experience offers consumers the freedom to engage with you when it is convenient for them. By dispelling any misconceptions about digital engagement in healthcare, we can engage consumers how they want and elevate their experience.

    Why I’m excited:
    Healthcare is just starting to scratch the surface of the digital experience with technology that’s been in the hands of consumers for more than a decade now. A couple years ago, I wrote about why healthcare needs technology like Apple Pay and believe the message is still relevant as we knock misconceptions about digital engagement. Tools like digital wallets will prove to be crucial in the future of healthcare.

Attending HIMSS17? Connect with InstaMed, your industry colleagues and innovators to discuss all the issues facing health IT and your organization, including consumer experience and enterprise security. We are hosting an evening of conversation, food and drinks on February 19th after the HIMSS17 Opening Reception. Click here to send your RSVP and reserve transportation to the event. I hope to see you at our evening event and around the halls of HIMSS17!

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