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MGMA Insights features Deirdre Ruttle, Vice President of Strategy at InstaMed, as she discusses the demands of patient consumerism and rising to the challenges of ensuring a quality patient experience as it relates to revenue cycle at HIMSS19.

Read the full article, HIMSS19 practice insights: Deirdre Ruttle, in MGMA Insights. Below is an excerpt from the article.

On Feb. 12, I sat down with Deirdre Ruttle, Vice President of Strategy at InstaMed, to talk a bit about the demands of patient consumerism and rising to the challenges of ensuring a quality patient experience as it relates to revenue cycle. Ensuring that healthcare billing is done in a consumer-convenient method akin to other aspects of day-to-day life was a major theme of Ruttle’s message — with a particular focus on security and satisfaction. “We believe you need to give consumers … options to make payments because they’re used to that experience when they pay their cellphone bills, their cable bills and/or other household bills,” Ruttle said, referring to the many different methods — phone, online, in-person and beyond — in which billing occurs. “But you’ve got to make sure it’s secure,” she noted. “When you think about all the ways that payments can be made, unfortunately in the world that we live in, someone is figuring out how to hack every type of payment method out there.”

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