Leadership

Bill Marvin
CEO, InstaMed
Managing Director & Co-Head, J.P. Morgan Healthcare Payments

Bill is a healthcare technology visionary, entrepreneur, thought leader and operator. Bill’s deep experience and expertise in the healthcare payments and revenue cycle industries date back to 1993. He possesses an unwavering passion for leveraging technology to transform the healthcare payments experience for providers, payers and consumers.

Since co-founding InstaMed in 2004, Bill has led and scaled the company to power hundreds of billions of dollars in healthcare payments for providers and payers of all sizes nationwide. In July 2019, J.P. Morgan acquired InstaMed. Bill continues to lead InstaMed as CEO, and he is also Managing Director & Head of J.P. Morgan Healthcare Payments.

Prior to InstaMed, Bill was an executive in Accenture’s Health and Life Sciences practice, where he worked with senior executives at clients such as UnitedHealth Group, U.S. Department of Treasury, Anthem and other large Blues plans to develop strategies and lead projects in the areas of transaction processing, web-portals, provider adoption and medical management. Prior to Accenture, Bill founded CareWide (now a part of Allscripts after three acquisitions), which developed Microsoft-based software for submitting electronic claims and managing provider offices. Bill graduated from the University of Pennsylvania with a Bachelor of Arts in Economics.

Jeff Lin
President, InstaMed
Managing Director & Co-Head, J.P. Morgan Healthcare Payments

Jeff is the president of InstaMed and leads the J.P. Morgan Healthcare Payments business alongside Bill Marvin, CEO of InstaMed. In his role, Jeff manages the ongoing innovation, growth and execution of healthcare-specific solutions, including Healthcare Link and Disbursement Hub. Jeff and his teams are committed to delivering innovation to address administrative simplification for the entire healthcare payments market.

Jeff is a proven leader and innovator with over 25 years of experience in healthcare and payments. He hosts a monthly podcast with C-level industry executives and launched the InstaMed DE&I group in 2020. Since joining InstaMed in 2008, Jeff has held several leadership roles in Product, Operations, Sales and Marketing. Prior to InstaMed, Jeff was an executive at Accenture, where he led multiple enterprise projects for many Fortune 100 companies.

Richard M. Croswell
Chief Operating Officer

Rick is responsible for InstaMed’s Operations including Customer Service, Technical Excellence, Service Management, Professional Services/Implementations, Contracting/KYC, Payment Settlement and Administration. Rick’s organization supports the customer experience from the initial engagement, onboarding, implementation, reconciliation and ongoing servicing, for both internal and external customers.

Before joining InstaMed, Rick was Senior Executive Vice President of MBNA/Bank of America, where he had direct responsibilities over the past three decades for Marketing, Advertising, Product Innovation, and implementing and managing large scale operational strategies. He was directly responsible for the innovation, development and market delivery of the credit card industry’s first non-American Express ‘Platinum’ card. Rick also had direct responsibility for Operations Management, Global Customer Service call centers, IVR Development, Billing Disputes, Customer Retention and Customer Upsell, managing more than 2.5 million calls per day. Rick is a graduate of the University of Maryland with a Bachelor of Arts degree and the School of Bank Marketing, Boulder, Colorado (graduate with distinction).

Elmahdi Erraji
Chief Technology Officer

Elmahdi leads the product strategy, product delivery and technology for J.P. Morgan Healthcare Payments. In his role, Elmahdi is responsible for the successful development and execution of InstaMed products across the healthcare landscape. Elmahdi has worked with InstaMed since its inception and has developed engineering teams with a product mindset. Elmahdi and his teams work to deliver a better healthcare payments experience for all stakeholders through innovative and effective product strategy.

Elmahdi is a respected leader and innovator in both financial and technology and healthcare payments. Elmahdi has been instrumental in the creation and growth of the InstaMed Network – helping to remove the friction in healthcare payments through innovation. This has included accelerating information exchange, optimizing the consumer experience and alleviating administrative burden in healthcare payments. Elmahdi is a named inventor of multiple patents held by InstaMed. Elmahdi holds a Bachelor of Science in Computer Engineering from the University of California, Irvine.

Brendan Crotty
Chief Product Officer

As Chief Product Officer, Brendan Crotty drives product strategy, innovation, and delivery for J.P. Morgan Healthcare Payments. Brendan oversees the product roadmap, maintenance, and launch efforts for all of the Healthcare Payment products, is responsible for product data and analytics, and manages all strategic partnerships with other healthcare IT systems. Brendan’s long tenure within the InstaMed product organization, combined with his expertise in the healthcare ecosystem, fuels the innovation and problem-solving that the healthcare payments market needs. Brendan has a Bachelor of Science in Mechanical Engineering from the University of Notre Dame.

Deirdre Ruttle
Chief Growth Officer

Deirdre leads the Sales, Marketing and Commercialization teams for J.P. Morgan Healthcare Payments. Deirdre’s deep healthcare payments experience, along with extensive go-to-market success across all segments of the business, will meet market needs and grow the business. Deirdre’s experience and expertise include a deep focus in healthcare payment research. Since 2013, she has led the delivery of the Trends in Healthcare Payments Annual Report to educate and inform the industry about the impacts of healthcare payments for all stakeholders: providers, payers and consumers.

Prior to her current role, she held leadership positions in Marketing and Product Management at InstaMed. She worked closely with some of the country’s largest payers to roll out healthcare payment solutions for both B2B and C2B payments. Before joining InstaMed, Deirdre held senior marketing and product roles at alphabroder and Collages.net, where she led marketing strategy to drive usage of B2B and B2C e-commerce platforms. Deirdre graduated from the College of the Holy Cross with a Bachelor of Arts in English.

Tim Barker
Chief Customer Officer

Tim leads the Account Management teams for J.P. Morgan Healthcare Payments. His responsibility spans across all InstaMed products and includes all customer segments. Tim and his teams actively nurture and support existing customer relationships to drive retention and success. Tim’s consultative approach focuses on key performance insights to optimize processes and technologies for customer growth.

Tim joined InstaMed with more than 20 years of leadership experience in sales, marketing and business development and a proven record of driving growth. His previous roles demonstrate a deep knowledge of the healthcare industry and how to create positive change. Tim holds both a bachelor of science and a master of science from Colorado State University.

Mark Krapels
Chief Information Security and Controls Officer

Before joining InstaMed, Mark was Director of Global IT Infrastructure at Shire Pharmaceuticals, a global specialty bio-pharmaceutical company with annual sales of over $2 billion. At Shire, Mark led the initiative to consolidate and centralize IT Infrastructure Services in Shire’s new North American headquarters for the global delivery of Shire’s IT services. Several multi-billion dollar acquisitions were integrated into this new infrastructure, which enabled Shire to support its rapid growth. Prior to Shire, Mark was an executive in Accenture’s Global Architecture and Core Technology group, where he specialized in IT Operations, Outsourcing and IT Service Management/Delivery. The majority of Mark’s clients were large global companies in the healthcare/life sciences and financial services industries. Mark graduated Cum Laude from the Delft University of Technology in The Netherlands with a Master of Science in Electrical Engineering with a specialization in Telecommunications. He also completed a research program on high-speed indoor wireless data communications at King’s College London, UK, the results of which have been published and presented at several IEEE conferences.