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Virginia Physicians for Women (VPFW) is an OB/GYN private practice in the greater Richmond, Virginia area with 32 physicians across 6 locations.
"We are committed to remaining an independent OB/GYN practice, but efforts to collect from patients and unpaid balances were a significant roadblock in that mission. InstaMed payment integration within Greenway Prime Suite® eliminates the considerable time and cost burden of manual processes to scale our workforce, while increasing payment collection from patients. We found with InstaMed Patient Payments that patients are willing to pay balances of all sizes when they have the right tools."
Bridget Blakemore Chief Operating Officer Virginia Physicians for Women

Virginia Physicians for Women (VPFW) was challenged by increasing patient collections that relied on manual posting and reconciliation processes in Greenway Prime Suite® – costing more time and money than necessary.


VPFW has increased payments from patients with InstaMed payment solutions and streamlined processes through seamless integration in Greenway Health to maximize staff time and effort.

increase in payment transactions
hours saved per week in staff time
reduce PCI scope

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