Trends to Help Healthcare Payers Rethink Member Engagement
A growing number of consumers are enrolling in health plans as individuals, instead of through a group, such as an employer. The individual marketplace, where consumers can shop for insurance coverage, is going strong and gaining more enrollments every year.
The rising individual health insurance market and the direct connection with consumers are two trends creating new dynamics between members and payers. For instance, payers must now receive recurring premiums directly from these members without any intermediary. Collecting premiums can be a challenge for many payers as well as a potential issue in member retention. If an individual member does not pay their premium, their coverage may lapse.
For both the individual marketplace and group plans the member experience stands to benefit from a digital strategy focused on increasing engagement through payment touchpoints.
Download the eBook to learn why healthcare payers should create a digital strategy to increase member engagement where it matters most – managing healthcare payments.