Deirdre Ruttle, Chief Marketing Officer at InstaMed and Head of Healthcare Payments Marketing at J.P. Morgan, contributed an article to Physicians Practice on how technology can help bridge the gap between physicians and patients. The article details trends that clearly show a disconnect between providers and patients, which must be overcome first before true progress can be made.
Read the full article, Finding a path forward: Build a digital connection with patients, in Physicians Practice. Below is an excerpt from the article.
The most startling yet persistent trend in healthcare payments over the years is the disconnect between consumer expectations and payment realities. Recent data gives insight into why providers have not prioritized payments as many do not consider payments in the overall patient experience.
However, their patients are indeed making that connection. More than half of patients would consider switching providers for a better healthcare payments experience, including having the ability to understand costs upfront and make payments how they want. The most recent trends found that consumers increasingly want to manage their healthcare payments with digital and contactless channels, especially during the pandemic.
The most recent trends found that consumers increasingly want to manage their healthcare payments with digital and contactless channels, especially during the pandemic. The payment trends for smaller provider organizations offer a glimpse into the possibilities for contactless channels.