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In this recent article for HealthcareNOW Radio, Jeff Lin, Senior Vice President of Product at InstaMed and host of Payment Matters shares what he sees on the 2019 horizon in the healthcare industry.

Read the full article, Hosts Share What They See on the 2019 Horizon, in HealthcareNOW Radio. Below is an excerpt from the article.

Patient engagement will be a major focus for healthcare organizations in 2019, as providers look for new and effective ways to engage patients in the billing and payments experience. As a result, more opportunities for digital engagement will arise, since patients will be drawn to healthcare payment experiences that deliver the convenience they’ve come to expect – including patient check-in, online payment adoption, frictionless digital wallets, automatic payments and paperless billing. The benefit to providers is a reduction in billing costs and faster time to payment as patients adopt self-service payment tools and electronic billing. Additionally, personalization in the payment experience will be more common in 2019, as healthcare organizations look to cater to the unique and specific needs of individual patients, instead of relying on a one-size-fits-all mentality. We can expect to see greater variety and personalization when it comes to billing messaging and payment options.

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