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The payment experience plays an increasingly important role in ensuring a positive consumer experience. The way we pay for products and services can influence our experience as much as the product or service itself. This helps explain why 73% of consumers say they prefer the convenience that retail stores offer over traditional healthcare services.1 Many consumers are confused and frustrated by the cumbersome, paper-based payment options in healthcare, and they’re willing to go elsewhere for something better.

The trends are clear – providers need to make it easy and convenient for patients to pay. Not all patients are the same so the more options you make available, the more likely you are to get paid. However, offering more payment channels is only a benefit if it doesn’t create a mess on the back-end. The key is to set up your workflows so that all payments are posted to your Greenway Health™ system without creating manual steps for your staff at the end of the day.

In this webinar, we explore ways that healthcare practices can leverage digital payment options to improve the consumer experience and increase payments.

In the webinar, we will explore:

  • Digital payment trends influencing consumer behavior and preferences
  • Opportunities to digitize the patient financial experience
  • How to set financial expectations with patients
  • Benefits of self-service patient payment channels

1 InstaMed Consumer Healthcare Payments Survey: 2023


Mark Snow

Vice President

J.P. Morgan Healthcare Payments