A decade ago, consumer healthcare payment responsibility surged. Trends today show that that responsibility is greater now than ever before. This growth in payment responsibility brought a shift in consumer payment option preferences with it. Gender and generation play a role in payment engagement and experiences.
As out-of-pocket spending grew, so did the consumer demand for convenient, secure payment experiences from their healthcare providers. The call for legacy healthcare payment processes to evolve to match the digitally rooted lives of consumers continues to grow as COVID-19 challenges the industry to focus on contactless interactions.
This white paper will explore:
- The influence of demographics on payment preferences and struggles
- How the on-demand economy has influenced what consumers want out of the healthcare payment journey
- Ways to streamline and craft the payments experience that consumers expect