Last year, the majority of surveyed healthcare payers said that less than half of their provider networks did not accept ERA or EFT (read more: 2011 Trends in Healthcare Payments Annual Report). Of the providers who did not accept ERA or EFT during the time of this survey, nearly half said the reason was that they simply preferred paper.
However, according to the HHS interim final rule on EFT standards, payers will need to adopt ERA/EFT by January 1, 2014; and, the sooner their providers accept electronic payments, the more money payers and providers can save.
So how can you convince your provider network to adopt electronic payments? Here are a few tips:
Know Your Providers
Take the time to analyze how your providers like to communicate with you. Are they more likely to respond to an email, letter or fax? Or, do they seek out information on their own by visiting your website? Use this information to target them effectively.
Tip: Measure the progress of your electronic adoption campaigns and regularly analyze which methods are most successful.
Focus on Education
Providers like to know exactly how a process change will affect their organizations before they take action, so give them as much information upfront as you can. Emphasize the benefits of electronic payments to providers (ex: get paid faster, reduce time spent on reconciliation) in a clear, easy-to-read format.
Tip: Document the questions and objections received from your providers and tailor your messaging to address them upfront.
Once your providers are on board with receiving electronic payments, make the enrollment process simple and quick, and make enrollment forms easily accessible.
For more best practices with ERA/EFT, click here.